Client Benchmarking
Matt Fox avatar
Written by Matt Fox
Updated over a week ago

Client Benchmarking is a great way to compare your clients. It's perfect for producing when hosting client meetings. Use the filter button on the left hand side to begin.

You can also compare your clients and filter them by a range of options. This example shows the first client in our Portfolio list (alphabetical). Click "Select Filters" to begin. You can choose whether to benchmark all clients at once, or you can filter clients and add up to 7. We recommend adding no more than 2. Ensure to click "Apply Filters" at the bottom of the screen once done.

Ensure the name of the client that you want to benchmark is in the top left hand side of your account. This will be the first line you see when comparing on the screen.

Below is an example of multiple clients selected to compare. This is a great talking point when having a client meeting. Compare them to one of clients that you are either already delivering advisory services for and who are doing very well, or a client that is in their industry/sector and doing well.

You can hide the name(s) of the client(s) by clicking the eye icon within their name. This is good for data integrity purposes. This opens up a great opportunity to add value and assist them with your advisory services by showing where they stack up compared to their competition and showcasing how your advisory services can help them improve. Ensure you have the right date range selected (red button on the right hand side). When choosing the dates, we recommend not using the most current period, rather, the last completed full quarter so the data is up to date.

Hiding the names of your clients allows you to compare multiple clients during a client meeting, without displaying the names of your other clients to protect their identity. In this example I'm comparing 3 clients to each other. I can also add an "client average" line which can show whether they are above or below across the 9 numbers.

My client, Black Widow Services, is the red line. I'm comparing her business to two other businesses in the same industry or location in this example. She is below the average for most of the key metrics which is why I've brought her in for a meeting. I want to show I can help her improve those metrics.

To show how and why you can improve those numbers, click Reports > Benchmarking to download the comprehensive benchmarking report which gives analysis of these figures and how you, the advisor/accountant can help.

This is a detailed, multi page report which includes plenty of valuable content.

There is a comprehensive analysis of numbers, but also a traffic light system where you can see whether your client is in the red (bad and needs your help), yellow (needs your help to improve) or green (doing well).

A reminder before you send the report to a client, ensure you update the report template in your firms settings (Settings > Report > Benchmarking) to include a calendar link and a client testimonial(s). The sections that need to be changed can be found in the Introduction, Conclusion and final page of the report.

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