Gross Profit Percentage is calculated by dividing the gross profit of the business by its total revenue and then multiplying by 100. Gross Profit is determined by subtracting the direct costs associated with providing goods and services (like cost of direct materials, subcontractor costs, salaries relating to production, etc.) from the total revenue.

A Gross Profit Percentage of 100% is likely to be incorrect and analysis of your business costs should be undertaken to determine which costs are considered direct costs, as described above. Once these such costs have been correctly allocated you will have a more accurate Gross Profit Percentage.

The Gross Profit Percentage is a critical indicator of an organization's financial efficiency and pricing strategy effectiveness. It reflects how well a business is managing its direct costs relative to its revenue.A higher percentage suggests that the business is efficient in its service delivery, maintaining a healthy margin between the revenue earned and the costs incurred. It is essential for assessing the organization's ability to cover its operating expenses, invest in growth opportunities, and generate profits.

A strategy to Improve Gross Profit % is Cost Reduction: Analyze and reduce direct costs without compromising quality, such as negotiating better terms with suppliers or finding more cost-effective materials.