Explanation of Numina Filtering of Clients
Numina, Clarity's AI assistant, will select the best clients for you to contact and prioritise the order in which to contact them.
She will choose clients based on their additional potential profit, the cash they have in the bank compared to their core cash target (which is called the core cash gap) and ask you questions to help filter this further.
After filtering, Numina will assign a priority level for each client.
The action to take for each priority level is:
HIGH = Contact immediately
MED = Contact soon after all HIGH clients
LOW = Get the initial report to these clients at least once per year, ideally, as part of the year end process.
How the priority level is determined for each business is detailed below.
For the first time Numina helps filter clients:
HIGH
There is an additional potential profit between £50,000 and £300,000 / $65,000 and $400,000 / AU$100,000 and AU$600,000, and;
A positive Core Cash Gap.
MED
There is an additional potential profit between £50,000 and £300,000 / $65,000 and $400,000 / AU$100,000 and AU$600,000, and;
A positive cash balance with a negative Core Cash Gap within 15% of the Core Cash Target.
LOW
There is an additional potential profit between £50,000 and £300,000 / $65,000 and $400,000 / AU$100,000 and AU$600,000, and;
A negative Core Cash Gap greater than 15% of the Core Cash Target.
After the first time, Numina will prioritise in the following way (ie. without the ceiling of additional potential profit range):
HIGH
There is an additional potential profit of any amount above £50,000 / $65,000 / AU$100,000, and;
A positive Core Cash Gap.
MED
There is an additional potential profit of any amount above £50,000 / $65,000 / AU$100,000, and;
A positive cash balance with a negative Core Cash Gap within 15% of the Core Cash Target.
LOW
There is an additional potential profit of any amount above £50,000 / $65,000 / AU$100,000, and;
A negative Core Cash Gap greater than 15% of the Core Cash Target.
NB. If it would be helpful to utilise the full additional potential profit range you can bring this back when chatting with Numina.
Numina uses this additional potential profit range to ensure that for the first batch of clients she recommends they have enough of a profit improvement to want to do something about it but that it isn't too big where the client may be more sophisticated or harder to speak with.
Subsequent recommendations ignore those before the lower amount of the additional potential profit on the assumption these clients will eventually be given an initial report from Clarity via the year end process. Thus not recommended to contact proactively.
If a client is excluded from the filtering it's because the profit improvement is lower than the minimum range or there is not data for the period that has been selected.